You can have the best content strategy in the world.
You can have your DCP nailed.
Your positioning can be clear.
Your bio can speak directly to the right person.
Your Stories can be active every day.
And you can still sit there wondering why you're not getting enough clients.
I use AI every single day.
So this isnt going to be one of those posts where I tell you ChatGPT is ruining content and you should never touch it again.
It can save you hours.
It can help you organise ideas.
It can help you research.
It can help you turn something in your head into something usable.
One of the quickest ways to improve your content is to stop writing it for your followers.
Write it for one person.
More specifically, write it for your DCP.
This sounds ridiculously simple, but its one of the biggest differences I see between content that feels generic and content that makes someone stop because they feel like you're speaking directly to them.
You aren't addressing an audience.
You're having a conversation with one person.
Your bio is one of the smallest parts of your profile, but its also one of the most important.
Someone sees your content.
They click your profile.
And within a few seconds they're trying to work out:
Who is this person?
Is this page relevant to me?
Stories are probably one of the most underused parts of an online coaching business.
And I dont mean coaches aren't posting them.
I mean they're not using them.
For a lot of coaches, the Story strategy looks something like this:
Post a reel.
Reshare reel to Story.